Instagram finally snags Snapchat's beloved selfie lenses with new face filters feature

Instagram adds augmented reality face filters

Instagram apes Snapchat yet again with face filters

Today, we're introducing face filters in the camera, an easy way to turn an ordinary selfie into something fun and entertaining.

Yup, that's right. Less than a year after introducing Stories, face filters are finally being added to Instagram. TechCrunch spotted a test that Instagram is doing around place-based stories, so when you tap a location tag that someone has added to their Story, you can see other Stories added to that location. Without a compelling reason for new users to pick the original Snapchat Stories over the Instagram Stories clone. We had already been getting creative with the Boomerang and Hands-free tools and it seems they're now being topped off by this new tool.

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A new Instagram update includes even more Snapchat-like face filters for Instagram Stories.

The designs and specific filters were built by the Instagram team. I mean, seriously, chances are your friends on Snapchat are probably on Instagram, too. The stock plunged about 23 percent last week after the company posted disappointing quarterly results. Awesome stuff! Instagram, it looks like you've done it again! Face Filters work not only with photos, but also with videos and Boomerangs. Elsewhere, the selfie sticker feature was created to utilise the front-facing camera.

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In addition, users will be able to add interactive hashtag "stickers" to their photo or video posts. Taking a Rewind video is the same as taking a regular video. This lets you fill the entire image with color, then selectively erase sections to reveal the photo beneath.

All of this is available in the latest Instagram release, which is available now on Android and iOS.

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Weil likened it to Facebook coming up with the News Feed or Twitter pioneering hashtags, both of which are now widely adopted across apps and social networks.

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