Hike rolls out redesigned Messenger app; brings in-app payments system

Hike rolls out India's first payment wallet within messaging platform

Messaging app Hike rolls out payment wallet

Hike, part of India's Bharti Enterprises, says it has more than 100 million registered users.

Back in April, a rumour appeared online said that Hike Messenger will launch a UPI-based digital payments service to the application with which users can transfer money directly from the app itself without any additional charges.

The new feature will also enable a Wallet to Wallet function for those who don't actively use a bank account.

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With more than 100 million registered users now on Hike Messenger, this launch makes Hike the largest UPI based platform in India overnight.

"Hike 5.0 is the biggest update we've released in the history of Hike. We have been thinking about payments for a while now, a year-and-a-half nearly... the timing is right in terms of the scale we have", Kavin Bharti Mittal, Founder and CEO, Hike Messenger said. "With more than 100 million registered users now on Hike Messenger, this launch makes Hike the largest UPI-based platform in India overnight", the company said in a statement.

The new messenger app will be available to all Android and iOS users by Sunday. The transfer can be carried out even if the recipient isn't on Hike Messenger. Hike has placed a large emphasis on personalisation right up front with "App Themes".

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"With Hike 5.0, we have reduced the app size to just 25MB despite adding all these features and have also added 128-bit SSL encryption to ensure that communication across the air and wire networks, is completely encrypted", he said. Finally, Hike is adding the text to stickers conversion feature for regional languages as well. For those without a bank account, Hike will still allow you to send and receive money through the Wallet. UPI, stands for Unified Payments Interface, launched by the National Payments Corporation of India (NPCI) in August a year ago to accelerate the adoption of digital payments in the country.

Another important aspect of the digital payments feature is the Blue Packet, an envelope where users can insert money and send it to their friends. It expires in 24 hours. Fun fact: WeChat users, reportedly, sent 46 billion Red Packets during the Lunar New Year (in January). Users can now recharge their phones and pay their postpaid bill using the latest version. "We hope with Blue Packets we can give our users a new avenue to express themselves".

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