Lampert says the move will "significantly expand" the availability of Kenmore appliances to USA consumers.
Sears announced today to sell its Kenmore appliances on amazon. Officially, these products should only be available through Sears-branded stores and Kmart, and the Amazon partnership marks the first time that Sears will sell its appliances through another retailer. Sears also said that it will integrate its Kenmore Smart appliance with Amazon Alexa, the voice-controlled digital assistant that powers a wide range of devices.
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Linking its smart appliances with Alexa may also raise the company's visibility.
The companies said they plan to expand the deal to include all Kenmore U.S. home appliances and "white-glove service for delivery, installation and extended product protection".
The Kenmore Smart skill for Amazon Alexa enables customers to control their Kenmore Smart home appliances by simply asking Alexa, such as changing the temperature on their air conditioner without leaving the sofa by saying: "Alexa, tell Kenmore Smart to set my air conditioner to 70 degrees". "We're excited that Kenmore has added Alexa functionality to these products and we think customers will love the convenience of cooling their home, starting their laundry, and more, using only their voice".
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While the move feels a bit defeatist, it's a smart one, at least in the short term - a fact that Wall Street has rewarded, with shares in the 131-year-old company jumping as much as 25-percent in this morning's trading. And by 1995, 25% of the major appliances sold in the USA were Kenmore.
When a user visits Amazon.com in the future to search for a refrigerator, Sears' Kenmore is going to be a top brand that pops up, says Park.
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