Google Express now adds Walmart, removes membership requirement

Doug Mc Millon Wal Mart Store Inc. Chief Executive Officer Doug Mc Millon speaks at the Wal Mart shareholder meeting in Fayetteville Ark Wal Mart Annual Meeting Fayetteville USA

Wal-Mart ceo Doug Mc Millon Johnston AP REX Shutterstock

Wal-Mart Stores and Google on Wednesday said they had formed a partnership whereby shoppers could use Google's apps and devices to shop at Walmart. So if you normally order a product in a certain size, then Google will already know which specific one you want based on the recommendations from Walmart.

Starting in late September, Walmart will make hundreds of thousands of items available for voice shopping via Google Assistant.

With this new partnership, you can link your Walmart account to Google and receive personalized shopping results based on your online and in-store Walmart purchases. But Walmart is coming up with something new, as soon as you meet the merchant's minimum purchase option, the items will be delivered to your home for free.

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Walmart and Google are taking on Amazon and Alexa in the retail space, by bringing voice commands to the shopping experience. Walmart customers will also be able to shop using the Google Assistant, artificially intelligent software in Google's Android smartphones. There are also plans to incorporate voice shopping that will enable the customers to list the groceries they want by voice to the Google Assistant and it will be made available ready for pickup at the store.

"We know this [update] means being compared side-by-side with other retailers", Lore wrote in a not-so-subtle hat tip to Amazon.

In an escalation of its online shopping battles with Amazon.com, Google has partnered with Walmart to deliver goods to their shared customers. Google's machine learning and artificial intelligence will play an important role in differentiating it from competing services.

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The partnership will let Walmart tap into Google's expertise in personalization. A few months ago, Google announced voice-activated shopping features for Google Home, but it is today that the company has marked its biggest integration.

"We're thrilled to partner with one of the most popular stores in America to help make your shopping faster and easier".

He added that the launch was just the beginning and that "Next year, we will also leverage our 4,700 USA stores and our fulfillment network to create customer experiences that don't now exist within voice shopping anywhere else".

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To boost voice purchases, Amazon has started offering Alexa-only shopping deals. For Walmart, it allows the company to gain a foothold in an area of retailing that is growing rapidly.

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