"As a parent of a teen, I know how they crave independence, but at the same time that has to be balanced with the convenience and trust that parents need", Michael Carr, vice president of Amazon Households, said in a statement.
If you have a Prime membership, you can share those benefits with your teen at no additional cost, Amazon said. The parent will choose a payment method and shipping addresses their teen can use when placing orders.
Amazon has announced a new service that will open up its gargantuan ecommerce platform to millions more teenagers.
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When teens download the Amazon app and use a separate account, they can choose the products they want, then click "Place Your Order". Many other retailers, such as Claire's and Abercrombie & Fitch, are also struggling.
Customers can sign up for the program online, and teens can inform their parents through a text or email of their desire to register. The teen can also add a note to their parents. On the next page teens can click Let's Go, which shows a link they will need to send their parents for approval to create a separate login. The catch: parents will be notified of each purchase via text or email, and will, by default, have to approve or deny each one.
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The new Prime Student plan grants subscribers the same benefits as your normal Amazon Prime subscription, but will cost students a more manageable $5.49 per month-or $49 per year-after a six month free trial. In this case, the parent will receive a notification with an itemized list of the order, and the option remains to cancel it or initiate a refund if it is too late to cancel.
Reflecting how kids use the internet these days, the new shopping system only works through the Amazon mobile app.
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