Now You Can Order Food Through the Facebook App

Facebook now lets you order food without leaving Facebook

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From local spots to national chains, Facebook is letting users order food from a number of restaurants. You do have to create an account with an individual delivery provider if you're ordering through their service on Facebook (say Delivery.com), but you don't have to leave the social network to do it.

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"We've been testing this since past year, and after responding to feedback and adding more partners, we're rolling out everywhere in the USA on iOS, Android, and desktop", said Facebook. First you need to decide what to eat, then you have to sift through a bunch of options and services.

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Instead, the company is partnering with existing services Delivery.com, DoorDash, ChowNow, Zuppler, EatStreet, Slice, and Olo - not Seamless - and will now link out to those food ordering businesses for restaurants that support them. So if you have a hankering for, say, veal brains or foie gras from a Michelin-starred Parisian eatery that takes reservations days in advance, you're out of luck. But not anymore. Facebook has made it easy. Facebook says it now has no plans to hire drivers to deliver the food directly, but hopes the new feature will encourage users to stay on the platform for longer.

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For whatever reason, Facebook just announced the ability to "order food for pick-up or delivery, directly on Facebook". The feature is now gradually rolling out to US users for both the website and the Android/iOS app, and it's currently unknown whether it will make its way to other countries. Nevertheless, Facebook is constantly coming up with new attempts to get people to spend more time on Facebook, clogging up what was once a simple, useful service. Though Amazon might not be making money on the food orders, its delivery service surely helps with valuable user data, notes Bloomberg.

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