People are destroying coffee machines after Sean Hannity's interview with Roy Moore

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Sponsors Are Pulling Their Ads From Hannity's Show In Response To His Roy Moore Coverage

In a memo to employees on Monday, obtained by The Washington Post's Erik Wemple, CEO Bob Gamgort called Keurig's decision to explain its plan to "pause" its advertising with Hannity's show "highly unusual" and "outside of company protocols".

The #BoycottKeurig hastag was a top trending subject Sunday on Twitter.

You are likely aware that Keurig became the focus of some media attention over the weekend related to a tweet issued from our official Twitter account on Friday.

"While we continually strategize on where we advertise on and offline, we are not now, and will not be running TV ads on Hannity", the company wrote in a tweet, tagging Media Matters' Twitter handle to make sure the activists saw it.

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Fox News Channel anchor Sean Hannity poses for photographs as he sits on the set of his show "Hannity" at the Fox News Channel's studios in New York City, October 28, 2014.

"I don't want people losing their jobs because sales dropped so dramatically because conservatives don't want to buy their machines", Hannity said, adding that he is going to give away "500 coffee machines" to his supporters.

You are now sponsoring Sean Hannity's show.

The Moore campaign called the news first reported by The Washington Post - "the very definition of fake news and intentional defamation". The story, which was based on interviews with over 30 individuals, also alleges that Moore pursued other relationships with women under the age of 18 over the years. "They never said he did - there was no sexual - there was kissing involved, and then they're saying this one encounter with a 14-year-old", he said last week on his radio show. That suggests Keurig may have pulled its ads not because of Hannity's conservative leaning, but rather because of concern the company could be viewed as indirectly supporting a political candidate dogged by serious sexual abuse allegations.

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"I am humbled and speechless and frankly laughing my ass off", Hannity said in a tweet. Senate Republican Majority Leader Mitch McConnell said last week that Moore should step aside if the allegations are true. Innocent until proven guilty please! It came as left-wing media watchdog Media Matters urged critics to pressure sponsors to pull their ads.

"Thank you, @Keurig, for doing the right thing and pulling your ads from Hannity's show". District of Columbia police say Rich died in a botched robbery near his home in Washington a year ago.

Other companies posted similar statements to Twitter.

The ads were rescheduled to other Fox broadcasts.

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Similarly, back in April, BMW, Mitsubishi, Hyundai and Lexus were some of the brands that pulled their ads from Bill O'Reilly's show The O'Reilly Factor, following a wave of sexual harassment allegations were made against him.

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